The poster promoting Cheryl Cole’s new album uses a blur effect which could link to the audience who would be driving past the billboard and would experience the same effect whilst in the car. The blur then merges into the artist who is in the centre frame and the main focus of the advert. Many people would know Cheryl Cole as she is famous for cosmetic adverts, therefore a wide variety of audiences would have seen her on the television, making her well known.
The font used is styled to look like handwriting which adds a personal touch to the poster. The artist’s name, ‘Cheryl Cole’, is also in the handwriting style font; this could be to represent her signature which also makes the poster more individual and unique.
Another key selling point of the poster is an example of one of her songs from her new album, “The Brand New Album November 1 includes Promise This”, which is presented to the audience in a simplistic and computerised font. This suggests that the artist is more modern which would attract younger audiences. Whereas the posters from Madonna and Britney Spears are designed to attract and maintain a target audience from when they were in their primes.
In comparison to the previous adverts, this poster is plainer as the colours used are neutral with the artist displaying a relaxed expression. This informs the audience that her music will not be retro like Madonna’s or as upbeat like Britney Spears’s songs.
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