This is a promotional poster advertising Britney Spears’ new album “Circus”. The main focus is the artist’s name, “Britney Spears”, which shows that she is well known and her audience would recognise the artist without the use of an image.
The album name is “Circus” which links strongly to the theme of the poster as it reflects the style of a carnival. This is similar to the Madonna poster as it also uses vibrant colours to represent festivity. This theme also informs the audience on what to expect from her music and the style of her new songs. This is shown through the bold primary colours and also the design around ‘Circus’, above ‘Britney Spears’ and underneath ‘Womanizer’ which could all be acting as borders to highlight the main focuses on the poster. This draws the audience’s eyes to the most important areas and highlights the key words on the poster.
The text for the artist’s name is very bold, emphasising that this is the key feature of the poster and also reflects the carnival theme.
The poster also contains a selling point, “Featuring the #1 hit Womanizer”, and therefore targeting a specific audience and age group who would know this song and who would want to purchase her album. This differs from Madonna’s poster as no songs were advertised on her poster as a selling point.
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