Target Audience

Our group decided to target our music video at older teenagers to younger adults as we found that they would be able to relate to our narrative better than any other age group. This is also because the song we chose (Kids by MGMT) is also classed as indie music and is under a psychedelic genre and therefore old teenagers and young adults would typically tend to listen to this style of music. Whereas a young audience would typically listen to a genre that is more upbeat, such as pop of dance that would appeal to that age group more. The message behind our narrative in the music is important so a younger audience would have trouble defining the meaning of our music video. However, we thought as a group that our narrative wouldn’t be suitable for children due to the references to drugs and their side effects.

 

As our music video could appeal to any older teenager or young adult, we decided not to make our music video gender-specific as this can allow everyone to relate to our narrative. The genre is unique and therefore should be liked by both of the sexes.